Worst Time to Send Emails: Tuesday & Wednesday 8 – 10 am Most email marketing articles would claim that 8 am is too early to send an email newsletter, but it works great for WordStream blasts – we get over 25% open rates with this time! Just take a look at our own WordStream data.īest Time to Send Emails: Thursday 8 – 9 am However, there are many, many, situations which quickly challenge the classical suggestions above. ![]() The tips above are considered general best practice advice for email marketing. MailChimp suggests 2 pm as the optimal send time based on their data. Just remember, nothing ventured, nothing gained. General know-how suggests sending emails between 1-3pm (9-11am is recommended as well). Mid-Week, Mid-day: The tried-and-true traditional approach of sending out email campaigns in the middle of the week and in the middle of the day tends to do pretty well.MailChimp confirms that Tuesday and Thursday are the two most popular days to send email newsletters. Tuesday, Wednesday, and Thursday have traditionally been favorite days to send email campaigns, as email marketers seek to avoid the Monday angst and Friday’s itchy-feet. Fan Favorites: Tuesday, Wednesday, and Thursday.To be safe, send out event-oriented emails 3-5 days prior to an event. While 23% of emails are opened within 60 minutes after being sent, there are some lingerers who may not check out your email until a day or two later. Weekends tend to have low open rates, so most marketers avoid them like the plague. Historically, weekends are the days when folks are out running errands and going on adventures. What’s the first thing they do? Delete those emails of course! They march into the office and are flooded with emails they’ve collected over the past few days. Why? People are already bummed out about the end of the weekend. The general consensus is that you should avoid sending out email blasts on Mondays. ![]() While this one may be obvious, it’s usually better to send out your email campaigns during the daytime. They are great when you’re starting off, but be sure to read on and see why they won’t always work. These general email send time tips are widely accepted by the email marketing community. So when is the best time to send newsletter emails? We have some advice and we’re eager to share. Originally Published on on ApBy Megan Marrs
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